Attendee and exhibitor acquisition is the trade show lifeblood. How can event producers get their message to prospects that are at times tuning out against a sea of noise? Ad retargeting has gained traction with event producers because it keeps the trade show...
Knowing how to conduct an intercept survey has become more important in the highly competitive event industry. The intercept survey is a method to gain an in-depth understanding of the visitor experience. These tips are for any marketer or event producer who is...
These post event survey questions take a holistic approach to event assessment; from tracking marketing effectiveness to event success. The core question sets provide a beginners guide or start point to building a custom event survey and session evaluation questionnaire. Each individual event producer...