30 Apr Intercept Surveys
On-site Event Intercept Surveys
Knowing how to conduct an intercept survey has become more important in the highly competitive event industry. The intercept survey is a method to gain an in-depth understanding of the visitor experience. These tips are for any marketer or event producer who is planning or promoting a trade show, festival, sports event or other live event.
As published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premiere association supporting and enabling festivals and events worldwide. For more information on the IFEA, go to: www.ifea.com.