Attendee and exhibitor acquisition is the trade show lifeblood. How can event producers get their message to prospects that are at times tuning out against a sea of noise? Ad retargeting has gained traction with event producers because it keeps the trade show...
Event and conference producers have a massive audience of American workers who take part in ongoing educational opportunities. Professional education has multiple rewards. Event managers may leverage these benefits for attendee marketing. When adult workers are asked how education paid off for them,...
Knowing how to conduct an intercept survey has become more important in the highly competitive event industry. The intercept survey is a method to gain an in-depth understanding of the visitor experience. These tips are for any marketer or event producer who is...
Generating a strong response rate for an online event survey relies on a thought out strategy to deliver the event survey invitation. Event producers often ask what tactics are most effective in stimulating email open and clickthrough rates. The ultimate goal of the event survey...
Email subject lines directly influence open rates. Too often the best event survey design is undone by low response rates that may be attributed to haphazard email tactics. When sending an email invitation for an event survey it’s critical to have a thought out email...
These post event survey questions take a holistic approach to event assessment; from tracking marketing effectiveness to event success. The core question sets provide a beginners guide or start point to building a custom event survey and session evaluation questionnaire. Each individual event producer...